In today's fast-paced world, brands must be able to respond and adapt in real-time to stay relevant. But how can marketers effectively leverage culturally relevant moments and consumer truths to drive impact and growth? Join Kraft Heinz North America CMO Todd Kaplan for a discussion on the industry’s evolution and the power of advancing marketing that ‘happens’—the kind that hijacks the group chat, sparks a cultural moment no one saw coming, or prompts a friend or family member to text you saying they saw a piece of work. Kaplan will explore how deepening the relevance of iconic brands through consumer-driven marketing can both move culture and drive business results. In an era of saturation and short attention spans, leading with relevance is what separates the forgettable from the unforgettable.