Designing for Impact: Purpose, Platforms, and the New Creative Power

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MONDAY, JUNE 9
11:30-12:00pm
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Canva’s mission to democratize design has always centered on empowering people and organizations to tell their stories with impact. In this timely panel, creative leaders from across design, technology, and media explore how purpose-driven storytelling is evolving—and why platforms like Canva are playing a critical role in amplifying underrepresented voices, enabling community empowerment, and shaping culture at scale. As Canva continues to evolve its Two Step Plan and align its impact work more closely with its broader brand narrative, this session will unpack how brands can effectively connect mission, message, and medium to drive meaningful change. From accessibility in design to platform strategy, the conversation will examine how creativity and values can come together to transform branding, civic engagement, and cultural leadership.
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Kate Marsden

Kate is the Global Head of Brand Partnerships and Design School at Canva, where she spearheads strategic collaborations that drive brand love, product adoption, and creative empowerment. At the helm of cross-functional teams, she leads high-impact partnerships and sponsorships across industries—fueling Canva’s mission to empower the world to design. Since joining in 2020, Kate has brought a sharp partnership and global lens to her work, drawing on a strong background in partnership and international marketing roles at Qantas and across the Australian tourism sector.

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