In a world increasingly defined by disruption and reinvention, 72andSunny is proving that optimism is more than a mindset—it’s a competitive edge. In this keynote, CEO Evin Shutt shares how the agency has embraced optimism as a core value and creative strategy across its work, partnerships, and pitch culture. From redefining failure as a path to growth, to fueling bold storytelling that resonates far beyond campaign metrics, Evin offers a candid look at what it means to “play to win” - marrying a creative culture with a high performance mindset. This keynote will spotlight 72andSunny’s long-standing collaboration with the NFL, including a closer look at Somebody, a moving campaign created in partnership with Big Brothers Big Sisters that highlights the league’s commitment to community impact. Recently submitted to the Tribeca X Awards, Somebody offers a powerful case study in how storytelling rooted in humanity, purpose, and partnership can move culture forward.